Learning agreement presentation

Today I did my presentation for the learning agreement. I hadn't really had many ideas before, but I came up with the idea to create a brand and the promotional material for an animation. Unfortunately my idea was shot down, and I could understand the reasons why it wasn't going to work.

I generally hate presentations so having to do one and then sit through everyone else's till 5 o'clock took way to long. Because we had just got the project, I think a better way of doing this would have been to have small tutorials, this is because it would have helped ideas a bit more.

The feedback I got from the critique was ok, but I feel I could have got a little more direction. The next step for me now is to push the ideas I was given from feedback, and see if I have any interests within them.

DNAD blog

I have been reading through some of the more recent posts and have found a lot of interesting and relevant posts to my study's at the moment:

DNAD blog

Are logo's dying?

'Brand worlds explain themselves globally. They intrigue, excite and offer flexibility. They are a campaign, useful and engaging. They are everything a logo is not. Which is why the logo is dead.'-Simon Manchipp

I was reading the metro yesterday and came across this article about the branding of the euro 2012 championships. Simon Manchipp is a founder of the London-based design company 'SomeOne.' He used the euro 2012 logo as an example of how logo design was changing. He was amazed by the selection of backgrounds, textures, illustrations and ideas that support this logo.

The main inspiration for this logo was the authentic early 19th art form of wycinanki which was paper cutting both popular in Poland and Ukraine.

My question is...is there a way I can incorporate this into my professional project? I was looking at creating an identity, I know that I wanted to do something that could reflect an industry standard piece of work. Over this year I have found myself enjoying more screen based work. So maybe creating an identity concentrating on how I could make a logo that inspires creatives?

dnad tutorial

I had to come in to sign my work for our fundraiser that is happening on Wednesday at 60mill. Unfortunately my work wasn't of a high enough standard to be shown in the exhibition as they wanted six identical prints (which i didn't have).

I was really disappointed about this because I had put a lot of effort, and spare time into it. I really wanted to put something towards the end of year show as part of my contribution.

I forgot that I had double booked my tutorial for DNAD with work. So I spoke to Neil and asked to re-schedule for another day.

I think this has set me back on my progression with lastminute.com and my professional project. So hopefully during the next week I will be able to find some space to do it.

Dnad-last minute

I went to Jacks today to discuss the brief we had decided to do for dnad. The night before we came up with ideas of our own so we could talk about which ideas we could develop. Most of the day was spent looking at lastminute.com and researching ambient media. Most of the good ones we found on youtube.

From our meeting I felt I gained a better understanding of the brief and a better direction for the work to take shape. I think the hardest bit was because lastminute.com covers such a big area of leisure time. It was difficult to home in on a particular part.

We decided it would be a good idea to set up a meeting with our tutor on Monday to discuss our ideas, to see if we were on track with this project.

Screen print idea

This is the illustrator file I created before I split up the colours into separate layers.

The image is supposed to be of a sloth, but to be honest, it doesn't really look like one. So it's abstract.

I used the card as a 3rd tone, so I don't need to print the white as a colour, I just needed to concentrate on printing the green and black.

If I knew what I was doing I could maybe have planned the construction of the image a bit better. Although I did each colour on a different layer, the black behind the green was just block, cause I didn't think anyone would see it. So when I went to print it out I had to trace around the green leaves and made sure the black followed it, which took quite a while on the day...

PPRD presentation

Although I enjoy showing people my work and receiving constructive criticism, I generally dislike presenting work in front of groups of people, so I wasn't really that excited about presenting client briefs I'd done to others.

I was quite relaxed doing this though because I felt I had a substantial amount to show, which I could talk about for the whole three minutes. I still know I have a long way to go to becoming an accomplished graphic designer, the work I showed at this critique didn't really reflect my capabilities. Once I begin to get a steady flow of live briefs then I might feel a bit better about the work I do.

Our tutor also mentioned about portfolio reviews, I think I should start thinking about this sooner rather than later so I have a good enough portfolio to present to clients. So over the next few months I am going to start getting my better pieces of work together. To keep it professional I will make some sort of template together keeping the same size and layout on a page.