What makes this piece of advertising stand out is the idea behind giving the viewer the option to watch the movie with other friends on facebook. I guess this is a continuation into how viral marketing is expanding, and 'absolut' have created something new for a viewer to be able to interact with. The film itself is well worth a watch!
Sunday 27 June 2010
I'm here - Spike Jonze
I was recently shown this film and I really liked the clean and complex style of the animation. The short film was created by Spike Jonze on behalf of 'absolut vodka.' I have been involved with a few web briefs recently, and it was really interesting to see how this website used film clips to promote its film. I say this because I may be involved in creating a website like this where short animated film sequences are strung together.
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