Sky - Better Effect

I saw this the other day on TV and really like the use of animation over film, for the next two months I shall be concentrating on my designs for my extended major project. The brief I have set myself is to create a piece of film/animation based around the subject of online persona. I have already began to look at brand identity in the attempt to come up with a formula of how internet users perceive themselves online. I would like to create a narrative which raises awareness about how this data concretes itself online.

Hitting blanks

It has been particularly hard over the past past weeks to find motivation to do the Taschen brief for DNAD. Especially when you find out they have already completed the brief for you. I have tried to collate the positives from the experience so far, on the preview page people have reviewed what they think of the application. They have left some pointers on where to improve the application, which has helped with my research into the usability.

click here to see the Taschen app

TLK 2 - The creative process

The second in the series of TLK lectures invited back David Burton of Redweb, Bella Lewis Smith of Salad, Ross Cleaver of Revolting and Paul Leon who is a Freelance designer.

Like the first lecture there was a layed back atmosphere to the discussion, which brought out some key points in the creative process, one of the main topics being the perception of freelance work, should artworkers be paid for work while they are at University to boost their portfolios or should payment be the experience gained from working with a client? There was a good spread of views from students on different courses, mainly illustrators doing work on magazine artwork.

I had the opportunity to speak with Ross Cleaver, who had spoken of working in Australia for a year. This was a worthwhile opportunity to find out some information as it was one of my options in the pipeline after I leave Uni. The main objectives I learn't were through inspiration. In order to be inspired I need to keep life fresh, do something different each day and be curious about everything, that way I can spark ideas more easily.

Ikea marketing

Ikea made this marketing campaign through Facebook. I liked the viewer interaction it incorporates. The viral works by people tagging pieces of furniture they win it, sounds to good to be true, but a really good way of producing buzz.

Narrative process

Over the past few days I have had the chance to think about how I would like to show the process of my EMP. One idea I have been fond of is the idea of creating a time lapse film.
Today is the day where I start experimenting with the method. I have chosen to take a picture every 10 seconds to show the progress of the shot material. This should give me some extra motivation to produce work, and an extra dimension when showing the process I took to creating the final piece. I have experimented with timelapse before, when showing the process for Tim Patricks full portrait.

I now need to progress my research through looking at different narratives in order to produce some visuals. The simplicity of "bottle" gives the viewer an easy yet abstract narrative to follow. I would like to produce a piece with this simplicity that could use another level of technical ability.