Sky - Better Effect

I saw this the other day on TV and really like the use of animation over film, for the next two months I shall be concentrating on my designs for my extended major project. The brief I have set myself is to create a piece of film/animation based around the subject of online persona. I have already began to look at brand identity in the attempt to come up with a formula of how internet users perceive themselves online. I would like to create a narrative which raises awareness about how this data concretes itself online.