DNAD discussion

Speaking to a few of my classmates this afternoon we were looking at the different briefs for DNAD. I was quite excited about the prospect of doing this, there were three in particular that stood out for me.

• Advertising - Integrated, Create an integrated campaign to bring to life Lloyds TSB’s partnership with the London 2012 Olympic and Paralympic Games.
• Advertising - Viral, Create an original and underground viral to drive a diverse and creative audience to the Fred Perry Subculture music website.
• Open brief - Moving image, the City is constantly in transition and mutation, disappearing behind changing environments and shifting identities. Create your own ‘adventure in motion’ that explores this.

In the end we decided that the ones we would most like to work on were the Lloyds TSB or adventure in motion, but couldn't decide which would be a better brief. We decided in the end if we were to do the Lloyds one we would have to be politically correct on everything, which could prove to be difficult plus in the adventure in motion it was really open for us to do whatever, which was quite an exciting prospect.

So now I am working with Ben, Jack, John and Luke to discover a final outcome. While researching I found this Pigsy in space, I thought it was a really good, simple idea and it worked really well.