Recently I was reading up on the new barcodes. They are called bokodes and they work in the way as the barcodes. The difference is that they don't have stripes, it looks more like a pixelated picture, much like the one to the left.
They are revolutionary in that they have more patterns than the barcode, and can therefore be used on a greater range of products. The guy in the BBC video says that they could be used on the front of shops so when the Google maps van goes past it will automatically understand where it is, and link it to the website.
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