bbc olympics ad

I really like the animation created by Marc Craste, I think this is because of the style of the animation. One of his more famous pieces of works was "Jojo in the stars" This won the 2004 bafta for best animated short film. The bbc ad could be useful towards the research I am doing towards my Professional project at the moment.

Bloom Box.

I have been doing some research for my professional project, and I found this on the national geographic. I found it a fascinating innovation and I was wondering how I could tie this in with the project I'm doing...

advertising research

'Anyone who hears butterflies laughing knows how clouds smell.'

Novalis

The name of that ad was...

This is the advert I was trying to talk about in Dr. Anna's session last Monday. I would like to write something on this sort of ad campaign?!

Learning agreement hand in

I would say today was quite an intense day to end a pretty intense week. I finished writing out my learning agreement which wasn't to hard to be honest, there was just a lot of copying and pasting which took time.

So my idea for the Professional project is to brand/do an identity for a campaign, and make an factual animation promoting this. I decided I wanted to keep this brief as open as I could so it would give me free reign on the type of thing I would like to do. So I resolved this by putting an ecological issue.

After finishing this and handing in, I was anticipating the weeks ahead. One of the objectives which will be key in my handing in, will be my time management. I created an intense, week by week plan, so hopefully I will be able to do a good job of it

Looking forward to the next week I will have to show my organisational skills which will help towards my hand ins:

• Monday I have the PPRD hand in
• On the same day I have to have my essay question ready, with possible images.
• The beginning of my time plan, for professional project starts Monday to.
• I will also need to fit in some space to work on the lastminute.com brief for DNAD.

If I can keep on top of these then I should be fine.

A little inspiration

Aquent talk

Emma Barrett from Aquent came down from London to speak to us today. I was quite excited about this talk because I knew they were one of the largest creative recruitment agency. She said on average they are employing 3500 people per week, which I think is quite a few.

Emma explained that agency's have changed and it is rare to get an agency that does a bit of everything, so most agencies specialise in a certain area. She spoke highly of agencies such as Fitch and Landor who specialise in branding, which influenced me to find out a lot more about these people.

Through some research I found out they had worked for some of the biggest brands in industry and they were just a couple of the top agency's in design today.

She also spoke about Kino the people who designed one of the concepts for the London 2012 logo, they also have a contract to work with apple.

Here are a few points I learned from the talk:

• If I'm looking for magazine work, know my publishers and look for the art director so I can contact them.
• When showing my work to potential employers, have a good use of type, a strong layout and relevant work.
• Keep doing self initiated projects and enter competitions such as DNAD because it is essential for a good portfolio.
• Most importantly use your contacts, cause they can get you places.

I showed my portfolio to Emma after the talk, the feedback I got was helpful and she gave me some names of employers to send my portfolio to, which was promising. I said that I saw my future being somewhere in digital. She gave me the names of 'BskyB' and 'proximity' who were a digital agency. After today I left feeling inspired to go out and do something with the advice I had been given.